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Mastercard is making it easier to manage those ever-growing subscriptions with the launch of Smart Subscriptions. This new tool, powered by open banking technology, integrates seamlessly into bank apps, giving users a central hub to track, cancel, pause, or renew their subscriptions.
The demand for such a tool is clear: a Mastercard survey found that 73% of people would welcome a subscription management solution, and 60% trust their bank to provide it.
Here’s what Smart Subscriptions offers:
Benefits extend beyond users. Banks can leverage Smart Subscriptions to:
Currently piloted in the US, Smart Subscriptions is expected to roll out globally later this year. As Raj Seshadri, president of data and services at Mastercard, says, “Smart Subscriptions makes managing subscriptions effortless, fostering a win-win situation for both banks and consumers.”
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