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Latvia develops unified sales strategy to attract Web 3.0 businesses
The Latvian government and blockchain industry are joining forces to attract international Web 3.0 companies. For the first time ever, Latvia will have a country booth at the prestigious Token 2049 conference in Dubai this April.
To make the most of this opportunity, a collaborative presentation is being developed. It will highlight Latvia’s strengths and what it offers to blockchain, fintech, and Web 3.0 businesses. This marks a first for Latvia at such conferences – a unified sales pitch delivered by both public and private sector representatives.
“The cooperation initiated by the Ministry of Economics and the Latvian Blockchain Association is a significant step to promote the opportunities of Latvian companies in the international blockchain, financial technology, and WEB 3.0 market. At the same time, Latvia is demonstrating its commitment to being at the center of global attention in blockchain and financial technology, which has the potential to contribute to the long-term development of our country’s economy and technology sectors,”
acknowledges Minister of Economics Viktors Valainis.
The upcoming Token2049 conference in Dubai (April 18-19) is a major player in the blockchain and Web 3.0 space. This industry giant attracts a massive crowd, with over 20,000 attendees and roughly 5,000 companies from around the globe participating each year.
“We are very pleased to have the opportunity to create the first unified Latvian offering for the international WEB 3.0 market together with the Ministry of Economics. 2024 is an important milestone as the European Commission’s regulation on crypto assets will come into effect. This means that leading companies in the industry are currently looking for countries to align their future ambitions with. The fact that Latvia’s offering is developed and represented at the conference by both the public sector and industry representatives is a big plus. The interest and good cooperation between the state and local industry professionals are factors that blockchain and financial technology companies consider to be very important when choosing a country to potentially develop their business,”
explains LBAA Executive Director Reinis Znotiņš.
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