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How BaaS is catapulting Nordic fintechs onto the world stage
The Nordic region, with its tech-savvy population and stable financial systems, is emerging as a hotbed for innovative fintech startups. High mobile payment adoption, a focus on sustainability, and strong regulatory frameworks create a fertile environment for groundbreaking collaborations and solutions.
According to an Ipsos report, Nordic consumers are leading the way in mobile wallet usage, with adoption rates between 83% and 94%. This is significantly higher than the European average, which is 10-15% lower. This trend highlights the region’s openness to digital financial solutions.
New opportunities
Partnerships like the one between Enable Banking, CRIF, and Strands are accelerating Open Finance adoption, unlocking new opportunities for both established players and emerging fintechs. However, while robust regional regulations ensure consumer trust, obtaining a banking license remains a challenge.
Banking-as-a-Service (BaaS) offers a promising alternative, allowing fintechs to expand globally without navigating the complexities of regulatory compliance or licensing. The partnership between B4B Payments and JUNI exemplifies how Nordic fintechs can leverage existing infrastructure to scale and reach a wider audience.
By offering comprehensive embedded payment solutions that comply with Nordic, UK, and EEA regulations, fintech companies in the region can focus on innovation and growth, paving the way for new global unicorns to emerge.
International Fintech Business (IFB) can help you enter the fintech industry. We can help you incorporate a company with a financial license in any jurisdiction, including Nordic countries like Switzerland or Denmark, or buy an existing company. Our experts can help answer any questions you may have. Contact us today!
